Holiday season

Amadeus Data Alert: US Holiday Hotel Occupancy Already Ahead of 2019 Booking Pace

For the 2021 holiday season, warm-weather destinations lead the major hotel occupancy markets in the United States. Over the course of the two weeks, seven of the major markets are current, including destinations in Florida, Hawaii and California, although the rankings vary slightly.

Amadeus, as a global leader in travel technology and business intelligence, provides unique and accurate forward-looking information for hotel bookings, as well as air travel research trends in key markets around the world.

For the last two weeks of the year (December 19 – January 1), occupancy rates in the United States are already expected to exceed 2019 rates with 28.7% total occupancy compared to 23.6% for the same. period in 2019. For the week of December 19, five of the top U.S. markets meet or exceed the 2019 occupancy rate and during the week of December 26, nine of the top markets exceed the 2019 occupancy rate.

Where are travelers going this year?

The top 10 U.S. markets for the last two weeks of 2021 based on hotel occupancy rates are:

Reservation deadlines / occupancy rate

One of the most notable trends over the past year and a half has been the tight booking turnaround. This indicator continues to improve, with a better performance than 2020. While not yet at 2019 levels, the 0-7 day reservation window in the US has condensed by 72%. last year at 55% this year, only 4% behind 2019. Therefore, with 55% of US bookings made within a week of travel, there is a significant opportunity for occupancy to continue to increase for travelers. next vacation.

Air travel search trends

The United States has seen a strong demand for air travel during the Thanksgiving holiday. Earlier in the year, many top destinations for hotels and air travel did not line up, as car travel remained popular for social distancing. But there are now several major air travel search markets, including New York, Miami, and Orlando, which overlap with the major hotel occupancy markets mentioned above:

The top 10 U.S. markets searched, indicating intention to travel by air during the 2021 vacation are:

  1. New York City
  2. Los Angeles
  3. Miami
  4. Orlando
  5. Chicago
  6. San Francisco
  7. Fort Lauderdale
  8. Washington DC
  9. London
  10. Las Vegas

December 23 and 26 are expected to be peak days for NORAM and the main markets for air travel bookings are Los Angeles, Honolulu, Miami, Cancun and London.

Source: Amadeus Air Search Travel Data as of December 3, 2021.

Top 10 Car Rental Markets in the United States for Vacation:

  1. Orlando
  2. Los Angeles
  3. Miami
  4. Denver
  5. Las Vegas
  6. Phoenix
  7. Fort Lauderdale
  8. Tampa
  9. Honolulu
  10. Fort Myers

Source: Amadeus Cars Eyesight as of December 9, 2021.

Your trusted source for cutting-edge, forward-looking book market information

Amadeus Demand360® is the only business intelligence solution that provides real and prospective occupations for your hotel and your selected competitive sets. The data provided is updated twice a week, and occupancy information represents actual rooms sold, including market segment and channel statistics, so you know who is traveling and how they book. If you want to know what’s going on in your market, contact us today. For more research, information, and best practices on leveraging data to build an effective marketing strategy, please visit our Rebuild Travel Resource Center.

Amadeus Air Search travel data is the travel industry’s most comprehensive airline data suite and includes purchase transactions made by more than 2,500 customers, including the world’s best travel agencies. It consists of consolidated data generated by daily transactions.

Car rental data comes from Amadeus Cars Eyesight, which provides a single view of all future Amadeus Cars reservations, and Amadeus AllStats.

About Amadeus

Amadeus offers more personalized and authentic travel experiences. Our solutions are designed to enrich every step of the traveller’s journey and help hotel providers acquire, serve and retain customers by driving demand profitably and converting them into loyal fans.

With over 30 years of experience, we design open, cutting-edge software to deliver the most efficient, reliable, and trusted systems to our customers. With experts in over 175 countries, we have a deep understanding of the hospitality industry and a desire to empower our hotel partners to create memorable guest experiences.

To learn more about Amadeus, visit www.amadeus-hospitality.com.

Follow us on Facebook,Twitter, LinkedIn and Instagram.



Source link