Holiday season

Donate lightly used smartphones or tablets to London Drugs

Donated devices will help provide safe virtual visits to seniors in long-term care facilities

CALGARY, AB, December 16, 2021 / CNW / – The second annual device drive is now underway at London Drugs to put lightly used smartphones and tablets in the hands of long-term care facilities so isolated seniors can virtually connect with their loved ones during the holidays (from December 14, 2021January 3, 2022).

Project Joy, an organization founded at the start of the pandemic to provide connected devices to facilities for the elderly, is asking Albertans to drop off old tablets and smartphones at any London Drugs store in Alberta. The devices will be disinfected, removed from all personal data and refurbished by the Electronics Recycling Association (ERA), then provided to nursing homes with step-by-step guides for staff to help residents get visits virtual with their family during the holidays.

While the pandemic has brought to light the isolation and loneliness faced by many seniors in long-term care facilities, it is an issue that does not go away when the pandemic is behind us. Born from the COVID-19 pandemic, the volunteer-run nonprofit Project Joy has seen demand for its services continue to grow. After a very successful first year of supplying over 400 devices to 37 senior citizens’ homes, helping approximately 4,000 seniors connect with their loved ones, Project Joy continues to receive inquiries from all over the world. Alberta, with many healthcare providers now on a waiting list to receive devices for their residents.

“That old smartphone sitting in your drawer at home or that previous generation tablet that you kept from upgrading could be used critically, providing virtual family tours to seniors in our province after months of isolation and loneliness ”, explains Emilie Jenks, founder of the Joy project.

Devices can be dropped off at any London Drugs store in Alberta to the TECH department. Android smartphones or tablets less than four years old, Apple iPad Gen 3 or newer and iPhone 6 or newer, and laptops are accepted. Devices should be reset to factory defaults and unlinked from Apple ID, iCloud, and any management accounts with protective cases removed. The devices will be collected by the Electronics Recycling Association (ERA) who will perform a complete erasure of the data before they are restored and ready for use by a healthcare facility.

From last year’s training: “We have had families able to watch loved ones open gifts. These are precious moments that they could not safely participate in this year. Seeing that familiar face of a loved one and being able to remember with family members reminds them that they are not forgotten, that people care about them, and that we can all go through this difficult time together – even though. we cannot be together in person ”, says Joannie robertson, recreation therapist at Copper Sky Seniors Lodge, a senior citizen facility who received Project Joy pills.

The 22 branches of London Drugs in Alberta are now accepting donations of used smartphones and tablets for donation to Project Joy. With the help of care facility workers, each donated device can be used by up to ten seniors to send and receive video calls, photos, and video messages.

“As we try to strike a balance between the need to protect the most vulnerable and the need to support their sense of connection, virtual meetings and video chats can be the greatest gift for older family members during the holidays. holidays, ”says Ben Pullein, store manager at Drugs London.

The following devices are accepted for donation to Project Joy at all London Drugs locations in Alberta:

Apple iPad / iPhone

Android phone / tablet

Laptops are accepted this year as part of the device reader.


Project Joy began with a phone call to a nursing home in Edmonton to provide support to the isolated elderly during the onset of the Covid-19 crisis. Residents were not allowed to receive visitors and felt increasingly isolated and lonely. Project Joy sought to bring joy and comfort to these elderly people by collecting and donating old devices and helping the elderly to connect virtually with their loved ones through video chat. The project has grown province-wide and has helped more than 4,000 seniors experience a video connection with their loved ones during the pandemic.


Founded in 1945, British Columbia-based London Drugs sells to every province and territory of Canada through its online store and has 81 physical stores in over 35 major markets across British Columbia, Alberta, Saskatchewan and Manitoba. London Drugs offers consumers a range of products from personal protective equipment for pandemic safety, to digital cameras and cosmetics, to computers and televisions. Known for its creative approach to retail, the company employs more than 9,000 people and pharmacy and healthcare services are at the heart of its business. Committed to innovation and superior customer service, London Drugs has established itself as a reputable and caring Canadian company that supports Canadian brands and continues to position itself for future growth and development.


The Electronic Recycling Association (ERA) is a non-profit organization founded in 2004 to tackle the growing problem of electronic waste and the growing “digital divide”. For more than fifteen years, ERA has offered simple solutions to help individuals and organizations avoid the premature destruction of operational equipment. With a focus on recovery, refurbishment and reuse, ERA continuously provides charitable groups with donated IT equipment while securely managing IT assets removed from organizations and individuals across Canada.

Interviews are available with:

  • Emilie Jenks, founder of Project Joy (Spruce Grove, Alberta)

  • Ulrike thomas, board member and new board chair (Calgary, AB)

  • Ben Pullein, Store Manager at London Drugs (Calgary, AB)

  • Sally tran, Marketing and Events Coordinator at Electronics Recycling Association (Calgary, AB)

SOURCE Electronic Recycling Association


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