SIOUX CITY – The former Holiday Inn in downtown Sioux City, now an independent hotel called the Riverside Plaza Hotel, is trying to create a new national brand and is planning renovations.
Heather Fields, vice president of sales, marketing and revenue management at Reliance Hotel Group, based in Phoenix, Ariz., said the hotel ceased to be a Holiday Inn on April 1. Reliance Hotel Group has managed the property for just over a year. year.
The Holiday Inn brand has been removed from the interior and exterior of the hotel. New signage has been put in place.
Dates have not been set for the hotel renovations. Fields said there should be more clarity on the renovation schedule once a new brand is found.
Fields said the hotel owner is considering Hilton, Best Western and Wyndham as possible new flags for the property. She didn’t elaborate on what exactly prompted the change in affiliation to Holiday Inn, which the hotel had had for 20 years, other than to say that the hotel’s ownership “was simply looking to make a change and looking for different opportunities”.
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“The owners group have recently, or for some time, been looking to rebrand the property so they have looked at several different opportunities and have chosen to go independent while we look to change the flag, fully renovate the property and then go with it. our new flag,” Fields said. “And they’re currently looking at opportunities across a number of different brands.”
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The operations of Bar Louie, a restaurant attached to the hotel, are not affected by the rebranding. The Texas-based Bar Louie chain filed for Chapter 11 bankruptcy earlier this year, but the Sioux City location remained open.
The hotel and Bar Louie are believed to be owned by AJ Nursariwala of Joplin, Missouri, whose company purchased the property in 2016 for nearly $3.4 million. Fields declined to comment on the hotel’s ownership.
Built in 1973, the 114-room hotel had been a Holiday Inn since at least 2001. In its early years it operated as a Howard Johnson Motor Lodge before becoming the Riverboat Inn for a time in the 1990s.
Bar Louie opened in 2018, replacing the hotel’s former Charlie’s Restaurant & Lobby Bar, which was demolished. At the time, the addition was to be the first of a three-phase renovation project for the hotel.
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