Holiday sale

Gold House Holiday Sale Boosts AAPI-Led Businesses Hit Hard by Coronavirus Pandemic

SAN FRANCISCO (KGO) – Remember when “Crazy Rich Asians” became a huge surprise box office hit? Many people, including the film’s Bay Area-born director, have credited the efforts of a group called Gold House.

It is an organization that strives to ensure Asian-American representation and visibility amid growing attacks on the community.

It started with entertainment and has since moved into art, advocacy, social impact, and business.

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Her latest effort comes just in time for the holidays, encouraging people to shop locally and shop for Asian-American goods.

Is to hold the Holiday sale of the golden house, featuring a variety of products from companies run by Asian American entrepreneurs.

Two of these small business owners appeared on ABC7 News “Getting Answers” Thursday, and told presenter Kristen Sze that many Asian Americans and minority-owned businesses have suffered a disproportionate blow during the pandemic, and this effort to support them comes just in time.

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Nona Lim offers an eponymous pan-Asian food line, Nona Lim, inspired by the street food she loved most when she grew up in Singapore.

Nona Lim offers warm and sip mugs in flavors like Coconut Lime Chicken Bone Broth and Easy Pad Thai and Teriyaki Ramen Stir Fry Kits.

Erica Liu Williams is the founder of Gr8nola. It’s a great granola, incorporating the lucky number 8 in Chinese culture into the name.

Liu Williams offers all-natural ingredients with Asian flavors such as Matcha Vibes, Cinnamon Chai, and Golden Spice.

Both say the mentoring and networking provided by Gold House’s efforts are important to ensure that underrepresented entrepreneurs, especially women of color, can thrive and thrive.

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