Holiday inn

Holiday Inn overhaul nears completion in Europe | New

IHG Hotels & Resorts has taken another step forward in the continuous upgrade of two of its best-known brands, Holiday Inn and Holiday Inn Express.

More than 90 percent of the existing Holiday Inn family of European brands of brands have now committed or have already completed their hotel transformation as part of an effort to revitalize the portfolio.

In recent years, the family of brands has undergone significant regeneration across Europe, with a reimagining of hotel common areas, guest rooms and common areas.

The Holiday Inn Open lobby transforms the traditional format by combining the reception, restaurant, bar, lounge and business center into one open and cohesive space, while refreshing the design to give it a contemporary touch.

The design was created with a perfect understanding of how people use space at home in order to give customers the greatest flexibility.

As many customers now benefit from a hybrid working model, having the ability to work from a space dedicated to functionality, with flexible workstations and welcoming social spaces, the Holiday Inn Open lobby offers a convenient alternative to working. from a hotel room, office or home.

At Holiday Inn Express properties across Europe, the focus has been on upgrading rooms with a ‘Next Generation’ design implemented in all new hotel openings and rolled out over two-thirds of the existing domain.

The rooms have been designed to balance the comforts of home with smart design features, such as a flexible workspace, ergonomic chairs, plenty of USB ports and power outlets, better bedding, and a Smart TV. which allows customers to stream media from a personal device.

John Wright, Head of Consumer Brands, EMEAA, IHG Hotels & Resorts, said: “Over the past few years we have worked closely with our hotel owners and listened to our customers to deploy these new concepts, ensuring thus the sustainability of some of our most emblematic brands. exceed consumer expectations.

“The way people travel and do business has changed, with the increase in flexible working, and many people have the ability to work from anywhere.

“This step for both brands is perfectly synchronized, as business travel continues to return and people are looking for alternative spaces to work.

“Likewise, as the stay trend remains popular, Holiday Inn and Holiday Inn Express are the ideal starting point for families, couples and friends looking to explore European cities and destinations.”

Holiday Inn and Holiday Inn Express represent more than 75% of IHG’s total real estate portfolio in Europe with 566 hotels open.

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