Holiday season

Hotel occupancy improves near Union Square in San Francisco as holiday season ends

SAN FRANCISCO (KGO) – During this holiday season, there are signs everywhere that the hospitality industry near Union Square in San Francisco is returning.

“It’s really exciting because it’s really, really busy and almost as usual here in Union Square. I just can’t believe it. It’s been a long 18 month period,” said Jon Kimball, General Manager of the Westin. Saint Francis in Union Square.

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Kevin Carroll of the San Francisco Hotel Council says that while hotels are not full, increasing occupancy is impacting jobs and the local economy.

“Our employees have been unemployed, for the most part for over a year and a half, and they start to come back when people travel, more people come here and when people stay in hotels, they spend more outside hotels. “Carroll added.

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According to the Hotel Council, before the pandemic, the occupancy rate of hotels during the holidays was close to 85%. Today, that figure is far from being reached, but they are optimistic.

Today, that number is in the order of 40 percent.

“Forty percent is a lot more than what we saw last December and we’re seeing a steady increase in occupancy as more and more people go out. We see a lot of people who want to come and have experiences all over town, ”said Aaron Feeney of the Zetta Hotel.

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The strong police presence reassures the hotels, their customers and even their employees. The hospitality industry is hoping this doesn’t go away once the holidays are over.

“We are continually asking for more presence and more and more police here for everyone, so we hope this continues,” Carroll said.

Hotels are hopeful that in the coming months travel forecasts will improve as international travel begins to increase.

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