IHG Hotels & Resorts, one of the world’s leading hotel companies, celebrates a milestone in the ongoing upgrade of two of its most recognizable and beloved brands, Holiday Inn and Holiday Inn Express. Over 90% of the existing Holiday Inn European family of brands have now committed or have completed their hotel transformation as part of IHG’s drive to revitalize their Essentials Collection portfolio.
In recent years, the family of brands has experienced a significant regeneration across the European realm, with a reimagining of common areas, guest rooms and hotel common areas, further improving each brand’s offering to meet customer needs.
The Holiday Inn Open Lobby transforms the traditional hotel lobby format by combining the reception, restaurant, bar, lounge and business center into one open and cohesive space, while refreshing the design for it give a contemporary touch. The design was created with a perfect understanding of how people use space at home in order to give guests the most flexibility whether they are looking to eat, relax, work or have fun in one space.
As many clients now benefit from a hybrid working model, having the option of working from a space dedicated to functionality, with flexible workstations and welcoming social spaces, the Holiday Inn Open Lobby offers a convenient alternative to work. from a hotel room, office or home. The hotel’s food and beverage outlets are located in the open lobby, meaning coffee meetings and business lunches can be arranged with minimal effort, and guests can enjoy a refreshing change of scenery in their daily routine.
And customers are loving the transformation, with customer satisfaction increasing up to four points in hotels where the new concepts have been implemented in 70% of hotels across Europe. Learn more about properties featuring the Open Lobby concept here.
At Holiday Inn Express properties across Europe, the focus has been on upgrading guest rooms with a ‘Next Generation’ design implemented at all new hotel openings and rolled out over two-thirds of the estate. existing. Next-gen bedrooms have been developed to balance the comforts of home with smart design features, such as a flexible workspace, ergonomic chairs, plenty of USB ports and power outlets, premium bedding and more. a Smart TV that allows customers to stream media from a personal device.
John Wright, Head of Consumer Brands, EMEAA, IHG Hotels & Resorts, commented: “In recent years, we’ve worked closely with our hoteliers and listened to our customers to roll out these new concepts, ensuring that some of our most iconic brands continue to exceed consumer expectations. The way people travel and do business has changed, with the increase in flexible working, and many people have the ability to work from anywhere. This milestone for both brands is perfectly synchronized as business travel continues to return and people seek alternative spaces to work. Likewise, as the stay trend remains popular, Holiday Inn and Holiday Inn Express are the perfect base for families, couples and friends looking to explore European cities and destinations.
The deployment of the Holiday Inn Open Lobby and the Holiday Inn Express Next Generation took place in partnership with the many owners and growth partners of IHG. Discuss the newly improved design concept, Jenna Dienn, Commercial Director, Castlebridge Group, commented: “We have had great feedback from customers on our recently updated designs. As soon as guests arrive, the vibrant and contemporary atmosphere of the Open Lobby sets the tone for their stay with its warm and welcoming tone. The new interiors are inspired by the modern needs of our customers, who often seek a versatile workspace, convenient food and beverage options, and high-quality technological facilities.
Holiday Inn and Holiday Inn Express represent over 75% of IHG’s total building stock in Europe with 566 * hotels open, and worldwide there are more than 4,200 * hotels open. The continued deployment of the Open Lobby and Next Generation designs ensures that hotels remain state-of-the-art and can continue to meet guest needs, from comfortable and affordable stays to convenient and flexible workspaces.
Holiday Inn Winchester
Holiday Inn Paris Versailles – Bougival
Holiday Inn Stuttgart
IHG Hotels and Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hotel company, whose aim is to provide genuine hospitality for the good.
With a family of 17 hotel brands and IHG Rewards, one of the largest hotel loyalty programs in the world, IHG has more than 6,000 hotels open in more than 100 countries, with 1,800 more in development.
- Luxury and lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
- Premium: voco Hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
- Essential: Holiday Inn Hotels & Resorts, Holiday Inn Express, passionate hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
InterContinental Hotels Group PLC is the group’s holding company and is incorporated and registered in England and Wales. Around 350,000 people work in IHG hotels and offices around the world.