Holiday season

Optimizely Survey: Consumers Report Higher Expectations for Digital Experiences This Holiday Season | Business

NEW YORK – (BUSINESS WIRE) – October 14, 2021–

Optimizely, a leading provider of digital experience platform solutions, today unveiled the results of a new survey, showing the eagerness of consumers around the world to buy and spend online this holiday season, while having higher expectations for their digital experiences with brands.

Based on a survey of over 5,000 consumers located in the US, UK, Germany, Australia and Sweden, the study found that nearly six in 10 consumers (59%) are looking to make this year’s holiday season a big one, given the impact of the pandemic on 2020 holiday plans. This was especially true for those polled in Sweden (72%). Their deeper wallets will play a role in achieving this. On average, consumers expect their vacation spending budgets to increase by 21.2% from last year (a 25% increase for US shoppers and a significantly smaller increase for German respondents. at 13.6%).

“While brands are expected to deliver great digital experiences to consumers throughout the year, the stakes are especially high during the holiday season,” said Alex Atzberger, CEO of Optimizely. “Retailers have a captive audience of consumers who are looking for relevant content, ideas and offers online. However, only brands that have progressed in their digital maturity through experimentation and personalization to adapt to consumer needs will differentiate themselves and appeal to buyers.

After last year’s unprecedented e-commerce boom, the 2021 holiday season shows continued signs of growth. In fact, 55% of global consumers (and 66% of those surveyed in the United States) said they would shop for Christmas gifts even more online than in the past. In addition, about the same number (56%) plan to make holiday shopping through websites and / or mobile apps (66% of US respondents and 60% of UK consumers). The web and mobile aren’t the only online channels consumers will turn to for holiday shopping, as nearly half of survey respondents (47% globally and 52% among Americans) said that they are inspired by the advertisements for the holiday gifts.

With this information in mind, all signs point to a ripe opportunity for retailers, but only if they can deliver great online experiences. The Optimizely survey finds that more than a third of global consumers (35%) expect their holiday shopping experiences with brands online to be better than last year. Personalization will be key to meeting these heightened expectations, as 63% of respondents (and 68% of German consumers) say they are more likely to shop for vacation with brands that personalize the experience to their needs and their preferences.

Visit our website to find out how leading brands and retailers are partnering with Optimizely to unleash their digital potential and deliver responsive customer experiences.

About the survey

Optimizely commissioned Regina Corso Consulting to conduct a survey of over 5,000 consumers in the US, UK, Germany, Australia and Sweden to understand their preferences and habits for digital experiences, especially when it comes to the upcoming holiday shopping season. This survey was conducted online between August 20 and 29, 2021.

About Optimizely

At Optimizely, our mission is to help people unleash their digital potential. Through our Digital Experience Platform (DXP), we equip teams with the tools and knowledge they need to create and optimize in new and innovative ways. Now, businesses can operate with data-driven trust to create hyper-personalized experiences. Building sophisticated solutions has never been easier. Optimizely’s more than 900 partners and more than 1,100 employees in offices around the world are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich the value of their customers , increase their income and develop their brands. To learn more, visit

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Matt Erickson

Senior Manager of Global Public Relations and Thought Leadership

+1 952-261-6022 Kally Lavoie

PAN communications



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PUB: 10/14/2021 9:00 a.m. / DISC: 10/14/2021 9:02 a.m.

Copyright Business Wire 2021.

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