Holiday season

Shop Local Days Kick Off the Holiday Season Downtown | Local News

Small Business Saturday will hit downtown Missoula twice this year, Nov. 27 and Dec. 4, as part of the annual campaign to encourage local shopping during the holidays.

Last year, the effort, which is part of a nationwide promotion, was converted into a “Buy Local Season” here in Missoula.

“Missoulians came in droves to support local businesses last year,” said Linda McCarthy, executive director of the Downtown Missoula Partnership.

They have heard positive reviews from owners, especially in the retail, food and beverage industries, and their downtown gift card sales are up 20% from 2019.

“I feel like Missoula understands, and they recognize and understand that when they spend their money in a local store… they are circulating money in their own economy instead of sending it elsewhere,” a- she declared.

Overall, the downtown area experienced a “robust” tourist season from June to September. “As the number of cases increased this fall, there was a real divide between downtown businesses. Some have experienced a decline and others have seen a kind of static fall, ”she said, and some places still face staff shortages.

Griz’s football season has been a big driving force, with a December 3 playoff game that will increase business, she added.

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The tourist and vacation season are important seasons for retail, food service, entertainment and hospitality before western Montana enters the slower first quarter of winter, he said. she declared.

In 2021, 20 businesses opened in the city center, while a dozen have closed, she said. “So we still have this 2: 1 open / close ratio, and the vacancy rate is always less than 5%.”

“Having a more localized economy allows you to be more resilient in these troubled times, whether it’s a national recession or a pandemic. “

Downtown Vacation Events

Here are more downtown vacation events this year.

Saturday November 27 and Saturday December 4. The Paddleheads Post at 140 N. Higgins Ave. offers coupons and guides. You can also visit for information and downtown gift cards are on sale at the DMP office.

Decorated Christmas trees will be on display from November 26 to December 5 at 10 locations. People can purchase $ 3 raffle tickets to win one of the trees featured at Frame of Mind, Bitterroot Flower Shop, Clyde Coffee, Missoula Bicycle Works, Board of Missoula, Mary’s Mountain Cookies, One Eleven, Residence Inn by Marriott , the Missoula Public Library, and the Worden Market.

To avoid gathering crowds, there will be a series of downtown Christmas tree lights every night at 6 p.m. Nov. 26 through Dec. 5 on North Higgins at the XXXXs.

He will appear on Saturday, December 4 at the public library with Ms. Claus for photos from 1 p.m. to 4 p.m.

Another tradition picks up in a modified format for COVID. For the Parade of Lights, floats will be parked along Higgins Avenue from Main Streets to Alder on Saturday, December 4 from 4 p.m. to 8 p.m. and you will be able to drive, walk or take the Mountain Line bus to check them out. .

Free horse-drawn carriage rides will run December 4-5 and December 11-12 from 11 a.m. to 4 p.m. from Missoula Art Park at the corner of East Pine and Pattee streets.

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